Skin care studioCambridge, MAWebsite + Google Ads

Bio Esthetics: from 2–3 bookings a month to 11 a week

A boutique laser and acne studio near Harvard Square, taking over Google Ads from a previous agency. We built a new site with dedicated ad landing pages, put every price in the open, and relaunched Google Ads with booking tracking on every campaign.

The challenge

The studio had great reviews and a loyal clientele, but online it was getting just 2–3 new bookings a month. The previous agency's ads sent everyone to the home page, and prices weren't on the site, so people left to compare elsewhere.

Their top services — laser hair removal, acne treatment and facials — each needed their own message and their own page.

What we did

Website

New 5-page site in a calm, premium style that matches the studio
3 landing pages built for ads: laser hair removal, acne treatment and a first-visit offer
The full laser price list — 29 areas from $15 — right on the page
A free-consultation bar with a WhatsApp button on every page

Google Ads

Started with one focused search campaign, then expanded to the services that booked
Every ad sends people to the matching landing page
UTM tags on every booking link, so each Vagaro booking is tied to its campaign
Offers in the ads: free consultation, buy 6 laser sessions and get the 7th free

Real acne results we feature on the site

Real clients, shown with before-and-after photos on the acne landing page.

Acne treatment before and after, client 1

Acne treatment before and after, client 2

Acne treatment before and after, client 3

The results

New bookings, per month

Before

2–3 a month

Now

11 a week

2–3bookings a month before

11bookings a week now

$32average cost per booking

Bookings: client booking system (Vagaro). Cost per booking: Google Ads.

The takeaway

Showing prices up front felt risky to the owner. It turned out to be the opposite: people who book already know the price, and the free consultation closes the rest.